Is convertkit perfect for for your email campaign

We’re going to give you the most important information first: ConvertKit is not suited to people who want to create visually attractive emails.

Its email editor is very basic, and it only has a few templates, none of which are that appealing from a design standpoint.

According to ConvertKit, this is an intentional approach, as it believes that simpler emails work better. It’s an unusual approach.

The problem is that when you put a lot less care and attention into one feature, then the user experience suffers. The ConvertKit email editor is more complicated to learn and use than some of its competitors, and it takes more time to create emails.

Plus, it lacks a lot of the important features that you need to make sure that the simple emails you send still work correctly and are free of typos. There is no link- or spell-check option, and you can’t preview the email according to the device or email client.

Who is ConvertKit for?

ConvertKit is an email marketing software primarily aimed at bloggers and people who sell products through an online store, but not people who want to target multiple audiences.

Whether this is intentional or not, ConvertKit isn’t suitable for anyone who doesn’t have some technical knowledge, as there are options within the email editor that require inserting code snippets.

Subscriber management

Instead of using lists to manage subscribers (the term ConvertKit uses for contacts), ConvertKit uses email tags. You can specify what the tags are (for example, subscribers imported on November 1st), and add as many tags as you like to a subscriber.

When you’re adding subscribers, you can choose which autoresponders, forms, and tags to add them to. ConvertKit also lets you migrate subscribers from another email marketing provider.

ConvertKit is very analytics-focused, and this extends to subscribers. It tracks important subscriber metrics, such as

• New subscribers
• Total subscribers
• Average open rate
• Average click rate

If you run an online store, you can also get granular reports on purchase metrics, including all the products your subscribers have purchased and what channels they used to get to the point of purchase.

Forms and landing pages

ConvertKit’s landing page and form building functionality is excellent. And, as with all the rest of its features, it’s presented in a beautifully-designed user interface.

Aside from providing templates and the usual design editing options (color, font, background, text size, etc), ConvertKit adds in a whole host of advanced features.

These include:

• Choosing which action to take when a customer fills in the form
• Automatically sending incentive email to new subscribers
• Changing what’s shown to returning visitors
• Altering text shown in search results and social media

ConvertKit’s pricing

ConvertKit’s free plan is limited. It allows you to send an unlimited number of emails to up to 1,000 recipients per month, as well as create landing pages and sign-up forms. This plan doesn’t include autoresponders or segmentation.

ConvertKit has two paid pricing plans, both of which are expensive for what they offer. Its least-expensive plan is the Creator, which is only for up to 1,000 subscribers and costs $29 per month. This plan doesn’t include reporting.

If you want the full feature set, prices start at $59 for up to 1,000 subscribers with the Creator Pro plan.

Frequently Asked Questions for ConvertKit

Is ConvertKit free?

ConvertKit offers a free plan with limited features that allows you to send unlimited emails to up to 1,000 recipients. It doesn’t include autoresponders or segmentation. The price of ConvertKit depends on the number of subscribers, and the least-expensive option starts at $29 per month.

Does ConvertKit provide a drag-and-drop email editor?

No, unlike most other email marketing solutions, ConvertKit does not provide a drag-and-drop email editor. It provides a simple text editor and a few basic email templates. This is part of the company’s strategy, as it believes that sending simple emails is more effective.

Is ConvertKit a CRM?

While ConvertKit focuses heavily on its subscriber management functionality, it doesn’t provide the features that normally come with a CRM, including lead management, social media integrations, and pipeline management.

Is ConvertKit better than Mailchimp?

It depends on what you’re looking for from an email marketing solution. Mailchimp is very easy to use and has a free plan, which makes it a good choice for people with limited budgets and inexperienced email marketers.

If you're looking for Mailchimp alternatives, ConvertKit provides excellent subscriber functionality, but its price and user experience makes it more suitable for experienced marketers.

Who is ConvertKit’s target audience?

ConvertKit is primarily aimed at bloggers who want to promote content from their website, as well as email marketers who sell products through their e-commerce stores.